Smith Barney spokesman Bob Connor said the allegations are "totally false," but declined to discuss them specifically.
#Smith barney logo professional#
The Smith Barney case is unusual because it alleges discrimination by white-collar managers at a number of different branch offices of a prominent professional services firm, according to attorneys who handle sex discrimination and harassment cases. Instead, they allege, they are compelled by terms of these employment agreements to submit individual cases to industry-chosen arbitrators who overwhelmingly are older, white men and longtime participants in the securities industry.
#Smith barney logo trial#
The women allege that has deprived them of their rights to a jury trial and impartial adjudication of their claims. The women are bringing the lawsuit as a class action case because Smith Barney, along with other securities firms, requires employees to submit to binding arbitration in employment disputes. They allege in the lawsuit that women were sidelined into low-paying jobs as sales assistants handling administrative and secretarial chores. In a complaint filed in California and in an amended complaint filed in New York City, both within the past two weeks, the 26 named female plaintiffs, who work or worked in Smith Barney offices across the country, allege they were systematically excluded from lucrative broker jobs amid a male-dominated fraternity house atmosphere in which women were harassed, intimidated, fondled and subjected to coarse and abusive language. These included the need to seamlessly weave together in graphic form the prestige of Morgan Stanley with the warmth and humanity of Smith Barney, to give equal weight to each company’s name through a design that could be easily applied to a broad range of brand applications, and to convey solidity through a subtle evolution of the mark that would nonetheless result in a distinctive, differentiated identity.By Kirstin Downey Grimsley November 6, 1996Īlmost two dozen women from across the country have added their names to a sex discrimination and sexual harassment lawsuit against securities broker Smith Barney Inc., the largest class action case of its kind against a major Wall Street investment house. This time around, a new set of challenges were generated by being in the midst of a major recession.
#Smith barney logo full#
The new brand identity marked a full circle for C&G Partners’ Steff Geissbuhler, who decades earlier had custom drawn the Morgan Stanley word mark.
The new brand identity has been extended to all print and digital marketing communications, including launch kit, brochures, web portal and a comprehensive signage system. The staggered configuration of the names signals a new forward direction as well as the inevitable coming together of two great firms. The new design focuses on custom-drawn serif letterforms that communicate newness while acknowledging the heritage of both firms to ensure familiarity.
The debut of this combined financial entity was rolled out with its new brand identity, created by C&G Partners. Among the many financial services mergers to take place in 2009, the combining of Morgan Stanley and Smith Barney in early summer created an industry-leading global wealth manager with over 1,000 branches in the United States and significant international presence.
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